What’s-ON is Asia’s premier TV Search Technology & Electronic Program Guide (EPG) company working with major TV Networks and Operators – Satellite, Cable, IPTV, Mobile TV & OTT in 16 countries was acquired by Tribune in July 2014



In 2014, Tribune Media undertook a series of steps to expand its Global Entertainment Metadata and Technology business to meet growing demand from customers :

(a) Acquired Gracenote, Inc. one of the world’s largest sources of music and video metadata.

(b) Acquired Denmark-based EPG-Systems (2013) for European EPGs/ Video metadata.

(c) Acquired What’s-ON for Asian metadata technology (including India, Middle East and Indonesia).

(d) Integrated these companies with Tribune Media Services (TMS), the leading Film Metadata and TV EPG Company in North America.


The integrated company will be operating under the Gracenote brand and will offer leading Global Entertainment Metadata (TV, Music, Video) spanning more than 50 countries, thousands of TV channels and millions of Music Tracks and Films in more than 30 languages.



Tribune Media Company (OTC:TRBAA) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching 50 million households, national entertainment network WGN America, available in 72 million households, Tribune Studios, and Tribune Digital Ventures, including the websites Zap2it and TVByTheNumbers, and Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM, the national multicast networks Antenna TV and THIS TV. Additionally, the company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media.


whats-onAbout What’s-ON

What’s-ON was set up by Atul Phadnis in 2006 at the inflection point of analog TV industries in Asia going digital. Since then the company has built an industry-wide EPG and TV Search solutions on Set-top-boxes, Smart TVs, Smart phones & Tabs, and other connected devices for Broadcast Networks and TV Service Providers.

Currently operating in 16 countries including India, United Arab Emirates, Saudi Arabia, Jordan, Egypt, Qatar, Bahrain, Indonesia, Kenya and Sri Lanka, etc, What’s-ON indexes over 1600 channels, and provides Search Index and EPG solutions in English, Arabic, Hindi, Tamil, Bahasa and many more languages.

What’s-ON cloud solution is embedded in host of operator and broadcaster apps across India, Middle East and Sri Lanka to power Search and Recommendations solution. The company is a market leader in Channel Distribution Monitoring through TV Street Maps (TSM). What’s-ON customers include some of the biggest TV networks, service providers and consumer electronics manufacturers, such as STAR TV, Discovery Networks, Hathway Cable, Qatar Telecom, Samsung and HTC.